Adidas
running
project info:
adidas Ultraboost 20 in partnership with the International Space Station (ISS) U.S. National Laboratory, once again revolutionizing its iconic leading performance running shoe. Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximized for a specific performance-driven function, allowing athletes to elevate their performance to new heights.
ROLE:
Art Direction
Storyboarding
Motion Design
team:
Creative Director
Danny Mota
Senior Art Director
Chloe Karayiannis
Visual Designer / Motion
Elvis Dinh
Junior Visual Designer
Bente Arensten