instagram
project info:
Following Instagram's brand element refresh, our team developed an expanded brand design system. This comprehensive framework establishes guidelines for flexing the Instagram brand, providing clarity on when to amplify or subtle its presence.
The system includes detailed guidelines for color, typography, and overall brand design. To ensure seamless integration, we collaborated with teams responsible for photography, illustration, and motion guidelines, guaranteeing a unified visual identity across all touchpoints.
ROLE:
Brand Designer
design systems
agency:
2x4
studio dumbar
oddfellows
team:
Head of Marketing BRAND Design
May Hartono
Head of PRODUCT brand Design
Cynthia Pratomo
Creative Director, marketing
Christy Silva
creative director, product
mike tyson
lead Brand Designer, design system
Elvis Dinh
lead brand designer, motion/illustration
Tony loftus
lead brand designer, product
brett itaya
copywriter
jessy cole
Brand Strategist
Emily Mulvey