instagram
year:
2023
project info:
Following Instagram's brand element refresh, our team developed an expanded brand design system. This comprehensive framework establishes guidelines for flexing the Instagram brand, providing clarity on when to amplify or subtle its presence.

The system includes detailed guidelines for color, typography, and overall brand design. To ensure seamless integration, we collaborated with teams responsible for photography, illustration, and motion guidelines, guaranteeing a unified visual identity across all touchpoints.
ROLE:
Brand Designer
design systems
agency:
2x4
studio dumbar
oddfellows
team:
Head of Marketing BRAND Design
May Hartono

Head of PRODUCT brand Design
Cynthia Pratomo

Creative Director, marketing
Christy Silva

creative director, product
mike tyson

lead Brand Designer, design system
Elvis Dinh

lead brand designer, motion/illustration
Tony loftus

lead brand designer, product
brett itaya

copywriter
jessy cole

Brand Strategist
Emily Mulvey